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Search Engine Optimisation
You will here the term Search Engine Optimisation and SEO banded about a great deal by Web Deisgners. If you already have a website then you've probably had the standard phone call/email from SEO companies promising you the number one spot in a Google Search?
The tuth of the matter is SEO is important, but do not spend every waking hour worrying about it. Your first priority is to make your site visitor friendly. Clear and easy to use site navigation and headings that effortless guide a potential customer/client to the page or product they are looking for.
That is priority Number 1. Why? Well what's the point of getting loads of traffic to a site that has hard to use navigaton or poor Copy. The additonal beauty of focussing on your human visitors first and Search Engines second is, when done correctly, ou will have ticked many SEO boxes.
If you would like us to take a look at your current site and provide a free SEO quote, simply email us your domain name and we'll take a look. Remember that Actinic Ecommerce Websites and CMS Websites use th same page layout for all of your web pages, so the SEO improvemnets made by webD will be seen on all pages of our website.
Page Load
The latest Google algorithim is penalising slow pages in terms of a pages's exposure in a set of search results. Ensure that you Optimise Images your images correctly and you do not over use Social Media widgets that will slow down your pages.
Good Backlinks
We all know that if a friend or colleague recommends a company then we would be more inclined to use that company over someone you sawin a newspaper ad. Backlinks work in the same way. If a website that ranks very well in Search Results has a link to your website, Search Engines take that to be a recomendation and will use that to determin how high your page should be ranked.
Many SEO companies use this sales pitch to get you to hire them, but only certain backlinks will carry any weight. Recipricol Links are worthless today. Getting a site to link to yours for a link to theirs is not thought of as a good recomendation.
Links to your website home page is all very well and good, but it's often the deeper pages that contain detailed information or a "buy" button. These are the pages you want to be displayed in search results. So try an get good deep links to those pages. Online communities/forum relative to your industry are a good start. Email signatures, Blog Posts and Social Media sites are other free tools that you should use.
Latest Search Engine Optimisation Client
Lancashire based plaster products supplier, UK Plaster had built their own Actinic Ecommerce Website, but felt that it was converting as many sales as it should.
We took a look at their site and identified areas that we thought needed improvement. Happy with our assessment, we got straight to work, improving the sites usability.
UK Plaster had several URLs displaying the same site that would have been creating duplicate content, soething that Search Engines do not like. We advise UK Plaster to limit themelves to one site that is preferred from a Search Engine point of view, but will also cut down on their work load.
Improvements we made include:
- A home link added to the header banner
- Single layout created for all Actinic pages
- Descriptive Page Names and Page Titles were inclue and the respective 301 re-directs set up so that Search Engine Ranking was not affected
- Improved Site Navigation
Multi Product Images from Drillpine.biz. This offers the oppertunity to use additional, close up, images to give customers a clear picture of what they're buying.We have used this to show the product, it's profile andan example of it's use in a room.
